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It can be explained, perhaps, with the higher flexibility of illustrations for user experience design goals.
Digital art opens limitless possibilities on styles, characters, environments, compositions and perspectives, and a combination of them with all the other layout elements into one design.
Now designers find the good level of contrast to make the navigation visible and legible instead of marking out special zones with another background.
Such an approach supports the feeling of the integrity of all the layout.
The correct composition of the hero image can strengthen navigation and bring more attention to the call-to-action button.
It’s even hard to call it a trend as it should be seen as a default and vital part of the UI design process.
A video activates several channels of perception — audio, visual, sound — simultaneously and enhances them with a power of storytelling.
That makes video content meaningful and memorable especially if based on high-quality graphic design and animation.
So, more and more designers now turn to full-screen videos as a way to capture people’s attention, create the needed atmosphere and give an instant view on the product or service that is offered.
Diverse promo and explainer videos also get a high presence on webpages and mobile screens.